Recruitment Action Plan
ActionTimelineResponsible Party
Contact age eligible wait listed families to update eligibility for the upcoming program yearJanuary-JuneERSEA Dept
Create recruitment information (articles/PSAs). Post online to Head Start accounts and/or web pages. Direct online posts to target populations who are EHS or HS age and income eligible, and highest needs whenever possible. Distribute recruitment material to rural and local media sourcesJanuary - OngoingERSEA Dept; Regional Manager; Regional Assistant
Address agencies, community services for sharing info about HSOLC / public speaking.January - OngoingLAC group; Management
Request help from Policy Council to recruit families.January - JuneFamily/Community Engagement Consultant; Executive Administrative Assistant
Participate / Organize recruitment at community event:
Rhododendron Festival (Florence)
Tree Planting Festival (Oakridge)
Child Abuse Prevention Month / 90x30
Latino Family Conference
Creswell 4th of July Parade
Willamalane Children's celebration
PRIDE events
Kindergarten Roundups
Other events as appropriate
April-AugustDirect Service Teams, Family Service Consultant, Policy Council, Committee members, LAC members, Interpreters, Admin Staff
Provide recruitment posters, flyers, brochures in appropriate community locations. Place yard signs around Lane County in highly visible areas.January - OngoingERSEA Manager, Family Service Consultant
Advertisement / Information in:
Childcare Seekers database
HELP Directory
Parenting Now
Lane Transit District
January - OngoingFamily Service Consultant; ERSEA Manager
Activate PSA to fill slots or waiting list. Post via agency social media accounts and website to make community aware of enrollment opportunities. Utlize sponsored Facebook adsJuly - ongoingERSEA Dept; Executive Administrative Assistant
Update entry in the Register Guard Support services DirectoryMarch 31
June 30
Sept 30
Dec 31
Contact Summer Food Program Director to coordinate distribution of recruitment flyers for Head Start & Early Head Start. Contact Food for Lane County to distribute flyers/applications and/or other recruitment materials. Contact Willamalane Summer Playground Program to distribute materials or recruit in person.May - SeptemberERSEA staff; Regional staff; Health team
Provide regions with applications, posters, brochures, flyers for local recruitment.January - OngoingERSEA Dept
Distribute recruitment materials in the communityAprilRegion staff; Reception staff, ERSEA staff
Recruitment information distributed to:
DHS Community Health Centers of Lane County; WIC Community childcare sites; Public libraries; Springfield & Eugene Parks/Recs Department; EI Council Centro Latino; Early Childhood CARES; Schools Districts - including Title I; Newsletters; Health Provider; Lane County Public Health; Relief Nursery; Hospitals for Early Head Start; Dental Sealant Clinic at LCC;St. Vincent de Paul; Catholic Community Services; Sheltercare; Salvation Army; Hope & Safety Alliance; Families First Shelter; Ophelia's Place; Family Resource Centers
January - September then as neededERSEA Manager
Health & Safety Specialist, Education/Disabilities Consultant & Coordinators; HS/EHS Director
Distribute recruitment information to targeted areas of low enrollment / low waiting lists numbers via:
~ School newsletters / calendars / meetings
~ Community locations
April- SeptemberRegional Managers
Regional Assistants
Direct Service Teams (DST)
Provide application assistanceOn-goingERSEA Dept
Regional Assistants
Enrollment staff
Provide Head Start/Early Head Start staff to attend meetings and/or make presentations at:
WIC; Relief Nursery; Parenting Now; Centro Latino; DHS offices for orientation sessions; Preschool Promise/United Way; Other meetings as appropriate
On-goingEarly HS Director
Health Consultant
Leadership Advisory Committee (LAC)
DST - Full Day staff
Family Service Consultant
Preschool staff refer expectant mothers to Early Head StartOngoingRegional staff
Collaborate with Preschool Promise around PSP enrollment timeline and recruitment events, utilizing shared PSP recruitment calendarJanuary-OngoingERSEA Manager, ERSEA Dept

This meets Performance Standard 1302.13

REVIEWED: December 2020

REVIEWED: November 2021
UPDATED: November 2021